Influencer marketing is a powerful approach that can help companies grow. It’s a marketing strategy successfully used by thousands of businesses and brands and has experienced continued growth over the past decade. 

With consumers spending so much time on social media, having a well-defined influencer marketing strategy that leverages all types of content creators with measurable objectives across channels is key for success. In 2022, the influencer market grew to become a $17 billion industry.

This market growth is attributed to the increasing popularity of short video formats on platforms like TikTok, Instagram, and YouTube, along with the effect of the global pandemic on consumers, which catalyzed social media consumption. Influencers galvanized these apps, becoming trusted individuals with specific niches and a significant online following.

Influencer’s followers view them as trustworthy experts in their field, so they can effectively impact their audience’s purchasing decisions. Their recommendations or endorsements can help brands expand their reach and generate leads.  

Any brand wanting to create consumer trust and authentic content should partner with influencers that can reach a niche audience online. As an influencer marketing agency, Easy can help you connect your brand to the right content creator, whether they are a nano-influencer or a regular consumer. We’re experts at influencer relations by identifying the right partners, building deep relationships with them, and working closely with them through the campaign process.

Our influencer relations services include:

• Discovery and planning, including audits and mood boards

• Research and identification of micro and nano influencers

• Brand ambassador or affiliate program recommendations

• Outreach, contracting, management and reporting of influencer programs

• Paid influencer campaigns

• User-generated content (UGC) creation

• Earned/seeding/gifting strategies

• Influencer collaborations and events

• Cross-channel campaigns

• Client/ project support for agencies

Are you a brand interested in support with influencer campaign management? Learn more about The Studio.